Creating, Nurturing and Sustaining Generational Futures
Our purpose is to enrich the lives of all fairtree stakeholders
At the heart of everything we do at Fairtree is the purpose that the business exists to enrich the lives of all our stakeholders.
We believe Fairtree is a tool enabling us in our mission to put each of our stakeholders, through their dealings with or within Fairtree, in a better position to live their individual or collective callings.
Our foundation is one of integrity: we
are determined to do the right thing at
all times and in all circumstances. For us,
living with integrity means delivering on
all our commitments, performing within
the parameters and in the way that was
communicated to all concerned, and being
fair and honest in all our dealings.
We are committed to pursuing excellence.
We strive to excel in every aspect of our
business and to approach every challenge
with the determination to succeed. We
believe that excellence is a mindset and an
attitude and should therefore be reflected in all we do.
We continually grow and refine our
investment process to incorporate
developments in the market, and new
and more efficient ways to express our
investment views. At the same time.
developing and growing our people is key
to achieving excellence. We also have a
passion for exploring new opportunities
with our clients and growing in our
We build strong, open and honest
relationships with all our stakeholders,
including our clients, service providers
and within the Fairtree family. The
outcome of real relationships is
mutual trust and respect within which
authentic conversations can thrive.
We value and respect our own
families, as well as the Fairtree family.
We prioritise creating an environment
where work and family are not
in conflict, as we are passionate
about seeing personal relationships
flourish. We believe this contributes
very positively to a productive and
rewarding work experience.
Meet The Team
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The Fairtree Reforestation Project in collaboration with the Cape Parrot Project
Fairtree has partnered with the Cape Parrot Project and the Wild Bird Trust to plant at least 10,000 indigenous trees over three years – and this is only the beginning. Fairtree wants to give back what was lost – indigenous forests that provide a canopy for fauna and flora to flourish while limiting water depleting exotic species.
The Yellowwood tree is a national treasure worth preserving for generations to come, and the Cape Parrot, South Africa’s only endemic parrot, is reliant on it for its survival. On the one hand, this collaboration assists the Cape Parrot Project in their conservation efforts of the Cape Parrot, which is on the brink of extinction (less than 2000 in the wild). On the other hand, the Fairtree Yellowwood Reforestation Project is driving local community involvement and sustainability by empowering community members to act as custodians of these trees (Sompondo Nursery) until they are planted in the forest.