Creating, Nurturing and Sustaining Generational Futures


Our purpose is to enrich the lives of all fairtree stakeholders

At the heart of everything we do at Fairtree is the purpose that the business exists to enrich the lives of all our stakeholders.

We believe Fairtree is a tool enabling us in our mission to put each of our stakeholders, through their dealings with or within Fairtree, in a better position to live their individual or collective callings.



Our foundation is one of integrity: we
are determined to do the right thing at
all times and in all circumstances. For us,
living with integrity means delivering on
all our commitments, performing within
the parameters and in the way that was
communicated to all concerned, and being
fair and honest in all our dealings.




We are committed to pursuing excellence.
We strive to excel in every aspect of our
business and to approach every challenge
with the determination to succeed. We
believe that excellence is a mindset and an
attitude and should therefore be reflected in all we do.




We continually grow and refine our
investment process to incorporate
developments in the market, and new
and more efficient ways to express our
investment views. At the same time.
developing and growing our people is key
to achieving excellence. We also have a
passion for exploring new opportunities
with our clients and growing in our


Real Relationships

We build strong, open and honest
relationships with all our stakeholders,
including our clients, service providers
and within the Fairtree family. The
outcome of real relationships is
mutual trust and respect within which
authentic conversations can thrive.



We value and respect our own
families, as well as the Fairtree family.
We prioritise creating an environment
where work and family are not
in conflict, as we are passionate
about seeing personal relationships
flourish. We believe this contributes
very positively to a productive and
rewarding work experience.


Meet The Team

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Anne- Marie
Retail & DFM Partnerships BDM - South

Read Bio

Chantelle Baptiste
Head Of SA Equity Research & Equity Portfolio Manager

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The Fairtree Reforestation Project in collaboration with the Cape Parrot Project

Fairtree has partnered with the Cape Parrot Project and the Wild Bird Trust to plant at least 10,000 indigenous trees over three years – and this is only the beginning. Fairtree wants to give back what was lost – indigenous forests that provide a canopy for fauna and flora to flourish while limiting water depleting exotic species.

The Yellowwood tree is a national treasure worth preserving for generations to come, and the Cape Parrot, South Africa’s only endemic parrot, is reliant on it for its survival. On the one hand, this collaboration assists the Cape Parrot Project in their conservation efforts of the Cape Parrot, which is on the brink of extinction (less than 2000 in the wild). On the other hand, the Fairtree Yellowwood Reforestation Project is driving local community involvement and sustainability by empowering community members to act as custodians of these trees (Sompondo Nursery) until they are planted in the forest.

Saving the Cape Parrot one Yellowwood tree at a time.

Chantelle Baptiste

Head Of SA Equity Research & Equity Portfolio Manager
Chantelle Baptiste achieved her Honours in Management Accounting at Stellenbosch University. After graduating she joined Deloitte in Johannesburg where she completed her articles and during this period she completed her studies through CIMA being awarded a Chartered Global Management Accountant (CGMA) designation. She joined Barclays Africa and worked in finance for 4 years and then moved internally into the Barclays Africa Equity Research team where she joined the Financials team. She was a sell-side analysts for 5 years covering South African Banks and General Financials and in 2016 was rated #2 by the Financial Mail Ranking the analyst in General Financials and #6 in SA banks. She joined Fairtree on 1 January 2017.

Anne- Marie

Retail & DFM Partnerships BDM - South

Anne-Marie Gous started her career in financial services in 2003, when she joined Sanlam.  She later joined Glacier by Sanlam as Business Development Manager.  She has always been driven to develop and manage relationships between a company and its target audience.  Anne-Marie joined Fairtree in 2016 as Business Development Consultant.  She holds an MBA from the University of Stellenbosch.

Ryan Jamieson

Head: Retail Sales (North & KZN)​

Ryan joined Fairtree in 2016 and is the head of Retail Sales. He has over 25 years of experience in the financial services industry. He joined Momentum in 1998, where he held various roles, such as investment marketing, sales and distribution, over 15 years. In addition, he led the national team of Investment Specialists at Momentum and served on Group Investment Committees. Ryan then joined Investec, where he continued to be involved in the sales, marketing and distribution of the Investec fund range. He returned to Momentum as head of Wealth Management, where he was responsible for the full integration of the investment philosophy, house views, fund solutions and wealth management proposition.